Déterminants des comportements d'achat responsable : Une étude de cas au supermarché Sanou Karim à Lubumbashi
Keywords:
Responsible purchasing behavior, sustainable consumption, personal values, product information, social influence, price, Sanou Karim supermarket (Lubumbashi), psychological factors, corporate social responsibility (CSR), education , incomeAbstract
Responsible purchasing behaviors, influenced by psychological, social, and economic factors, play a key role in promoting sustainable consumption. This study focuses on the determinants of these behaviors among customers of the Sanou Karim (SK) supermarket in Lubumbashi. The analysis is based on data collected from 39 participants and explores aspects such as personal values, product information, price, and social influence. The results show that price, information level, and personal values are the main factors influencing responsible purchasing decisions. These findings offer insights for improving marketing strategies and raising consumer awareness of the importance of their choices.
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